Premium Brands in the Market
Which brands do you consider to be “Premium Brands?” How much weight is put on the name of the company to be classified as a premium brand. Just because you classified the company as a premium brand are their products? Why do you consider that specific item to be your brand. Is your brand really a premium brand? What made you choose that product? If you lose faith in a brand would you consider going back? Just because you consider one product over another to be a premium brand would you as the consumer broadcast your values?
When should a company consider Rebranding itself or maybe just it’s product(s)? Perhaps both should be rebranded. I think the public puts quite a bit of trust in the products it purchases.
Your premium brand and it’s fall from grace.
The “Trust Factor“ is everything when it comes to consumer products. What is a consumer product? Anything and everything that has an “inherent monitory value.”
I admit there are many products available for consumption. That even though there was extensive research and development put in; the end result is “Not a Premium Brand or a premium product.” I think the time, money, and labor would have been put to better use helping out under developed communities.
Trust factor and the premium brand:
Have you ever purchased a product and you just couldn’t wait to get it. When you do; oh what a let down. All that hype: commercials, magazines, news papers, and internet advertisements. Dollar after dollar. Waist those dollars; just pass it on to the consumer. Clue 101: That is how it works. That’s called SMRP: Suggested Manufacturer Retail Price. Pass on the cost. Thank you?
Here is a prime example: EA Sports the producer of Madden football. What a premium brand that has been. Making money for everyone. Quite the video game. But as for the latest production of “Madden 11″ what a waist of money. Everyone together now: what a waist of money and time. The big hype for EA Sports and Madden 11 was the factor of “you could finish a game in record time. HUGE exasperation of the truth.
Why you ask? One big hitch.
When the game was written they forgot to put or leave an option in place. That option would be the “instant replays” while playing the game. Previous versions you had the option to control how many replays to allow: many, few, all, some. Am I wrong? All you happy die hard Madden fans raise your hands. This site is rated G for everyone so I have to stick to that. Arrrrrgggggggg. I am also a die hard Madden Football Fan.
This would be classified as your premium brand and it’s fall from grace.
Will I stay a fan? Only time will tell, but it all depends on EA Sports and the next generation of Madden Football.
The “Trust Factor” is everything when it comes to consumer products. What is a consumer product? Anything and everything that has an “inherent monitory value.” Inherent value to someone.
